Curiosity Daily

How to Communicate About Science (w/ 3M’s Jayshree Seth) and Get Out of a Creative Rut

Episode Summary

Learn how the 2019 State of Science Index suggests we talk about science differently, with a special guest: 3M Corporate Scientist and Chief Science Advocate Jayshree Seth. Plus: learn a simple strategy for getting out of a creative rut. See the full State of Science Index here: https://3M.com/scienceindex Follow Jayshree Seth on Twitter: https://twitter.com/jseth2 In this podcast, Cody Gough and Ashley Hamer discuss a simple strategy for getting out of a creative rut according to a former Nike engineer, with the following story from Curiosity.com: https://curiosity.im/2u4W6ew If you love our show and you're interested in hearing full-length interviews, then please consider supporting us on Patreon. You'll get exclusive episodes and access to our archives as soon as you become a Patron! https://www.patreon.com/curiositydotcom Download the FREE 5-star Curiosity app for Android and iOS at https://curiosity.im/podcast-app. And Amazon smart speaker users: you can listen to our podcast as part of your Amazon Alexa Flash Briefing — just click “enable” here: https://curiosity.im/podcast-flash-briefing.

Episode Notes

Learn how the 2019 State of Science Index suggests we talk about science differently, with a special guest: 3M Corporate Scientist and Chief Science Advocate Jayshree Seth. Plus: learn a simple strategy for getting out of a creative rut.

In this podcast, Cody Gough and Ashley Hamer discuss a simple strategy for getting out of a creative rut according to a former Nike engineer, with the following story from Curiosity.com: https://curiosity.im/2u4W6ew

If you love our show and you're interested in hearing full-length interviews, then please consider supporting us on Patreon. You'll get exclusive episodes and access to our archives as soon as you become a Patron! https://www.patreon.com/curiositydotcom

Download the FREE 5-star Curiosity app for Android and iOS at https://curiosity.im/podcast-app. And Amazon smart speaker users: you can listen to our podcast as part of your Amazon Alexa Flash Briefing — just click “enable” here: https://curiosity.im/podcast-flash-briefing.

 

Find episode transcript here: https://curiosity-daily-4e53644e.simplecast.com/episodes/how-to-communicate-about-science-w-3ms-jayshree-seth-and-get-out-of-a-creative-rut

Episode Transcription

CODY: Hi! We’re here from curiosity-dot-com to help you get smarter in just a few minutes. I’m Cody Gough.

ASHLEY: And I’m Ashley Hamer. Today, you’ll learn from the Chief Science Advocate at 3M how we should communicate about science, following the release of the 2019 State of Science Index. Plus, you’ll learn about a simple strategy for getting out of a creative rut.

CODY: Let’s satisfy some curiosity. 

Interview / Jayshree Seth 2 — How to communicate science

CODY: Yesterday we talked about new data on what the world thinks about science. It turns out that skepticism about science is up, and we might want to change the way we talk about science. Fortunately, our guest today has some ideas for how we can do that. Jayshree SAYT is a corporate scientist and Chief Science Advocate at 3M — yes, the 3M that makes things like post-it notes and scotch tape, plus LOTS of other stuff. Their brand is “science, applied to life.” And that’s why we’re continuing the conversation today with a few action items that could help people advocate for science — including people like you and me. It all starts with a recognition that we do need to change the way we talk about science.

[CLIP 5:30]

ASHLEY: That was Jayshree SAYT, Corporate Scientist and Chief Science Advocate at 3-M. You can hear our full uncut conversation on our Patreon page FOR FREE, but why not read all the results for yourself? They’re all on a fun, interactive website you can visit, at 3-M-dot-com-slash-science-index. 3M would love to hear feedback from curious listeners like you, so check it out! One more time, that’s 3-M-dot-com-slash-science-index.

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CODY: You’re going to love Purple. And right now, Curiosity Daily listeners will get a FREE Purple pillow with the purchase of a mattress! That’s in addition to the great free gifts they’re offering sitewide. Just text Curious to 84-888. 

ASHLEY: The ONLY way to get this free pillow, is to text Curious to 84-888. That’s C-U-R-I-O-U-S to 8-4-8-8-8. Message and data rates may apply.

Here's a Simple Strategy for Getting Out of a Creative Rut, According to a Former Nike Engineer — https://curiosity.im/2u4W6ew (Cody)

We’re gonna wrap up with a simple strategy for getting out of a creative rut. And this comes from a former Nike engineer, Tiffany Beers. One time, Beers and her team were working on a new shoe, and they were on the brink of burnout. So she gave a unique assigment to one of the makers on the shoe team: she had him make a shoe that could survive a five-mile run, using only materials found at Home Depot. The maker nailed the project and got his groove back to help finish off the shoe project they’d originally been working on. So this life hack says that when you’re stuck in a rut, change one element of the thing you’re working on that you would NEVER think to question or change. In the shoe example, the maker was probably just considering the design and look of the shoe and had the materials already set in mind. You can apply this advice to just about anything. If you're at a blank canvas with a paintbrush and you’re trying to think of something to create, maybe try replacing your paintbrush with a sponge. If you're decorating a cake and you’re not sure which color of icing you should use, ditch it altogether and try using something that’s not even edible, like fresh flowers. If you're working on a new creative essay and no topics are coming to mind, try thinking of what you shouldn't write about ... and write about only that. Get back in the game by flipping it, keep it fresh, and who knows what you can make? [ad lib maybe]

ASHLEY: Read about today’s stories and more on curiosity-dot-com! 

CODY: Join us again tomorrow for the award-winning Curiosity Daily and learn something new in just a few minutes. I’m [NAME] and I’m [NAME]. Stay curious!